A New Kind of Workplace Support
Across Kenya, thousands of professionals show up to work while quietly battling financial stress. Rent worries, debt, lack of savings; these burdens weigh heavily on employees and impact productivity more than we admit. While HR has traditionally focused on salaries and benefits, the future demands something deeper: a commitment to employees’ long-term financial well-being.
HR’s Role Is Expanding
Today’s HR leaders aren’t just people managers, they’re life shapers. Helping employees feel secure financially is no longer optional. It’s essential. When staff are less stressed about money, they perform better, stay longer, and engage more fully. Financial wellness is the missing piece in many company wellness programs and HR has the power to fix that.
Homeownership: A Door to Dignity
One of the most life-changing opportunities HR can offer today is access to affordable homeownership. Through government backed financial options like the Kenya Mortgage Refinance Corporation (KMRC), employees can now secure home loans at 9% interest—far below traditional rates. For as little as Ksh 60,000 a month, many Kenyans can finally own homes. Some companies even offer optional partnerships with housing advisors to guide staff through the process of property ownership—making the dream even more accessible and less overwhelming.
Roots Africa is one such partner making this possible. By collaborating directly with HR teams, Roots helps employees understand, apply for, and navigate the government -backed home loan process. With tailored support and awareness campaigns, Roots empowers organizations to become active facilitators in their staff’s journey to homeownership, through hosting events tailored for Homeownership conversations, turning financial stability from a dream into a workplace-driven reality .
The First Step? Start the Conversation
Financial wellness doesn't require huge budgets or complex systems. It starts with a single conversation and the willingness to connect employees with the right resources. Whether it’s organizing a financial wellness session or introducing housing advisors, small steps can make a massive difference.
It’s Time to Rethink What HR Can Do
The most impactful HR leaders won’t just shape company culture—they’ll shape futures. By championing financial wellness, they become part of something bigger: a movement toward workplaces where people thrive, not just survive.
HR has always been about people. Now, it’s time to help them build lives worth working for.

Anne Gikonyo
Community Manager- ElevateHR Africa